Patricia Cheung

Digital Marketing Analyst | Content Strategist | Multilingual Communicator

Patricia Cheung is a results-driven digital marketing analyst and content strategist with a diverse background in media, marketing, and education. Based in Hong Kong and Taipei and open to relocation, she specializes in SEO, content performance, and cross-platform audience engagement.

In her current role, Patricia has led the development of internal SEO guidelines and training, using tools like Ahrefs and Google Trends to enhance content visibility and alignment with brand messaging. She regularly produces performance-based reports and strategic insights that inform marketing decisions and platform development. Her initiatives include launching a branded newsletter—now with 1,500+ subscribers—and creating LinkedIn audience strategies to improve brand reach and engagement.

Her strength in trend analysis and market research is demonstrated by her synthesis of findings from Reuters Digital Media Trends 2025, which she turned into an internal training module to help guide future marketing strategy. Patricia also explores emerging, community-based channels such as Bluesky, Reddit, and niche forums to uncover alternative growth opportunities.

Previously, she worked as a Taiwan Correspondent for Maritime Fairtrade, producing written and video reports on ESG, maritime news, and shipping trends. She conducted interviews with industry experts, showcasing her ability to translate technical topics into engaging content. In parallel, she hosted two programs on Radio Taiwan International, producing over 75 episodes aimed at diverse audiences.

At KKday, a travel e-commerce platform, Patricia managed content editing and SEO projects, overseeing freelancer coordination and content quality assurance. She also spent a decade as a high school teacher in Hong Kong, guiding students through independent research projects and serving as a public exam marker.

Patricia holds a Master of Translation from The Hong Kong Polytechnic University, a Master of Cultural Studies from Lingnan University, and a Bachelor of Social Science from The Chinese University of Hong Kong. She is certified in SEO (UC Davis), Google Data Analytics, Google Digital Marketing & E-commerce, and is a Meta Certified Media Planning Professional.

Fluent in English, Cantonese, and Mandarin—with basic Spanish proficiency—Patricia blends analytical skills with storytelling expertise to craft marketing strategies that resonate across platforms and cultures.

Connect with Patricia at:
linkedin.com/in/patriciaciswriting / patriciaciswriting@gmail.com